14 May When did you last check your own checkout with your ‘new customer hat’ on?
If you can’t remember when you last made a purchased on your own website while in the mindset of a brand new customer that’s never purchased from you before then it was likely too long ago. Do it now. Really. Open a new tab, play as ‘dumb’ about your business as you can and really pay attention to what you see, what you read, what … Read the rest
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